Dot Physio
dotphysiologo
What is .physio?

The mission and purpose of the .physio TLD is to benefit internet users by ensuring increased trust, convenience and utility. .physio will serve the interests of members of the physio community, as well as internet users more generally.

.physio will provide an internet space for the profession through the creation of an online identity for individuals and affiliated persons and entities in connection with the profession. .physio will provide an authentic resource for members of the public in relation to physio, allowing for information and professional services to be accessed by end users in a simple, trusted manner.

.physio will create awareness and add legitimacy to the industry; instilling significant user confidence and trust. It will provide members of the physio community with greater networking, advocacy, education, fellowship and business enterprising opportunities, as well as an opportunity to communicate with its customers directly and effectively. Further, it is intended that the creation of an industry specific physio internet name space will increase the service levels, relevance and accuracy of information that is available to the broader community of internet users, thus contributing towards a more positive user experience.

What is the history of .physio?

Whilst attending the 2011 World Confederation for Physical Therapists (WCPT) Congress in Amsterdam, Glenn was reading the European edition of the Wall Street Journal over breakfast when he noticed a small article reporting of plans to extend the internet domain naming system from .com, .org and .net, by allowing anything to the right of the dot.

Glenn immediately hoped that someone would make .physio available, as he could well imagine the benefits of changing his practice’s domain name from www.riseleyphysio.com to the shorter and more specific www.riseley.physio. Enthused by the prospect, his mind quickly moved on to other opportunities such as registering his own name, the location of the practice and his area of specialities. He then began to realise the broader benefits for the profession. An internet-identity, unique to physio would help unite and raise the profile of the profession across the world.

Who would make .physio available? Unable to come up with an answer he contacted the Australian Physiotherapy Association and WCPT to alert them of this fantastic opportunity. Both organisations recognised the value of the initiative but were unable to participate directly. So in the spirit of “doing-it-yourself”, Glenn created a company, wrote a business plan and with a second mortgage on his house made an application to the Internet Corporation of Assigned Names and Numbers (ICANN) to be the registry operator for the .physio TLD. In reality, it wasn’t quite that simple. Phys Biz worked very hard with world class consultants and organisations, like Melbourne IT and ARI Registry Services, to help set up the Registry and its many functions. Consultation with the profession via WCPT and its member organisations provided invaluable advice on policy development.

By the closing date in March 2012, ICANN had received an overwhelming 1,930 applications for over 1,400 unique TLD’s. To manage the volume of applications a priority draw was undertaken to determine the order of assessment and processing – .physio emerged at number 929. But being the sole applicant for the .physio TLD and with no contentions, objections or clarifications .physio moved ahead of many other TLD’s; until a six month delay in late 2013 due to advice from ICANN’s Government Advisory Committee sought greater safeguards for regulated professions. Eventually all was resolved and on 1 May 2014 Phys Biz signed the contract with ICANN to be the registry operator for the .physio TLD and on 19 June 2014 .physio was the 310’th generic TLD to be delegated to the internet.

A Launch Program was designed to facilitate a fair, orderly and equitable introduction for .physio, so as to find the right balance between community benefit, early mover advantage and protection of intellectual property rights. Subsequently, access to registration for .physio domain names became available on 1 September 2014, in a staged process.

launchtimeline

  • Sunrise – A mandated, commencement period where Trademark holders registered with ICANN’s Trade Mark Clearing House had access before those with other claims. Domain name registrations were limited to registered trademarks.
  • Limited Registration – Running parallel with the Sunrise period key individuals and organisations within the physio industry had the opportunity, via the Founders Program, to secure preferred .physio domain names.
  • Landrush – Early access for those that did not qualify for Sunrise. Many sought-after domain names were sold during this phase. A non-refundable application fee was required and a premium added to the price of domains in the Landrush stage. Domain names were allocated after the phase has closed.
  • General Availability – The ‘first come, first served’ basis of .physio domain name registration. This remained the process for registration thereafter.

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